Retail Tracking Services or in store product tracking is crucial for businesses wanting to understand in store product behaviour so as to develop strategies and offerings that grow sales, profit, and see customers returning for more New technologies and changing consumer trends mean retailers and manufacturers are now constantly under pressure to develop products and … Read moreRetail Tracking – Proper in-store product tracking in Africa starts with Frontline Research Group
An article on the impact of increased cannabis consumption on the alcoholic beverage industry in USA [Jules Scully, Fastmoving, Feb 26th 2019] makes the point that as cannabis acceptance and consumption grows, the risk to alcohol beverages is likely to increase. The US cannabis industry has surged in recent years – ten states have now approved adult recreational use of cannabis products and 34 states have approved cannabis for medicinal purposes.
In an earlier factlet, I mentioned that e-commerce is reshaping the retail sector. I thought I’d expand on that idea, and digging around, I found several interesting articles referring to Dr Nimrod Zalk, industrial development advisor to the South African Department of Trade & Industry (DTI). Dr Zalk is paying serious attention to the unprecedented … Read moreResponding to the rising digital economy
I was having a discussion with an expat a few days ago, who was visiting South Africa from Europe. He was marveling at how cheap our prices were for a typical basket of products. Indeed, standouts like Angola aside; it does feel like Africa is relatively cheap compared to USA and Europe. However, after some … Read moreJust how cheap is Africa?
If you check just about any shelf in supermarkets across Africa, you’re likely to find quite an abundance of imported products: Chinese clothes and small items, canned fish and vegetable oils from Portugal, milk products from Holland, rice from the Americas, chocolates from Switzerland, and a host of other products which could actually be sourced … Read moreDo we need an African Continental Free Trade Agreement?
Retail had high hopes for Black Friday, November 23. However, in traditional stores, results weren’t as good as expected: A 10% drop in spending and a 2% drop in sales volumes compared to 2017. [Vend] It wasn’t as if consumers didn’t get the message, they did. Discounts, too, were on or above par with 2017. … Read moreBlack Friday Insight
Back in 2015, our client, a major beer manufacturer in Mozambique, set itself a target of reaching over 90% share of the beer market there. The time span was “in the short term” – so that meant pretty much within the next few months. Our client was certain that the goal was realistic, even though … Read moreCase Study: A research approach to achieving Targeted Market Share.
In Tanzania, liquor sachets – 50ml and 100ml packs, had contributed a significant share to the overall liquor category, and were a key driver of spirit sales. It was pretty simple: The sachets were low priced, and had very decent alcohol levels – good bang for the buck from the consumer point of view. The … Read moreResponding to Market Dynamics – A Frontline case study