Retail Tracking Services

This division specialises in the market environment of Africa and measures retail data and trends over time.  We provide both strategic insights and tactical actions into African markets. 

Our retail tracking services allow clients to track their performance in the market environment versus their competitors, measure brand and product successes and identify threats. 

Our objective is to enable our customers to strengthen their market position.

Our services include  Full Retail Audits, Bi-monthly Retail Audit, Frontline Stock Generated Market Share, On-premise Observation of Sales, Execution Audits, RADAR (Advanced In-store Optimization Tool) and Satisfaction Surveys.

Market Environment Retail Audit

A Retail Audit is a monthly audit of an agreed panel of outlets providing information on a brand’s sales share, volume, sales trends, stock levels, presence, effectiveness of in-store display promotion efforts and other associated aspects.

Stock Generated Market Share

Stock Generated Market Share (S.G.M.S) is a comprehensive tracking study of  trade on a flexible cycle. Key measures include: sales share, value share, pricing, availability, share of visible inventory (SOVI) etc. covering both client & competitor stock keeping units or SKU’s

This methodology measures sales share, value share, but not sales volume or total value. This is an advantage of a cost effective and very flexible cycle.

Execution Audit

An Execution Audit is an ongoing audit of a panel of retail outlets in the market environment. This offers a wide array of Execution Measurements and Customer Satisfaction ratings. Measures include availability, pricing, asset evaluation and ratings of supplier KPI’s in outlet.

RADAR: Advanced In-store
Optimisation Tool

RADAR is a highly specialised market research program that allows a very fast response to execution readiness. Reports are structured so that they can be used by company reps and management. Reports are delivered directly to mobile devices daily. The objective is to measure KPI success and assists in optimising daily execution.

Satisfaction Surveys

Satisfaction Surveys are an assessment of Customer or Trader Satisfaction with supplier driven execution services e.g. delivery, order generation and asset maintenance.

Frontline's Retail Tracking Services

This division specialises in the market environment of Africa and measures retail data and trends over time.  We provide both strategic insights and tactical actions into African markets. 

Our retail tracking services allow clients to track their performance in the markets versus their competitors, measure brand and product successes and identify threats. 

Our objective is to enable our customers to strengthen their market position.

Our services include  Full Retail Audits, Bi-monthly Retail Audit, Frontline Stock Generated Market Share, On-premise Observation of Sales, Execution Audits, RADAR (Advanced In-store Optimization Tool) and Satisfaction Surveys.

Retail Audit

A Retail Audit is a monthly audit of an agreed panel of outlets providing information on a brand’s sales share, volume, sales trends, stock levels, presence, effectiveness of in-store display promotion efforts and other associated aspects.

Stock Generated Market Share

Stock Generated Market Share (S.G.M.S) is a comprehensive tracking study of the trade, on a flexible cycle. Key measures include: sales share, value share, pricing, availability, share of visible inventory (SOVI) etc. covering both client & competitor stock keeping units or SKU’s

This methodology measures sales share, value share, but not sales volume or total value. This is an advantage of a cost effective and very flexible cycle.

Execution Audit

An Execution Audit is an ongoing audit of a panel of retail outlets. This offers a wide array of Execution Measurements and Customer Satisfaction ratings. Measures include availability, pricing, asset evaluation and ratings of supplier KPI’s in outlet.

RADAR: Advanced In-store
Optimisation Tool

RADAR is a highly specialised market research program that allows a very fast response to execution readiness. Reports are structured so that they can be used by company reps and management. Reports are delivered directly to mobile devices daily. The objective is to measure KPI success and assists in optimising daily execution.

Satisfaction Surveys

Satisfaction Surveys are an assessment of Customer or Trader Satisfaction with supplier driven execution services e.g. delivery, order generation and asset maintenance.