Retail Tracking Services

This division specialises in reading the market environment of Africa and measures retail data and trends over time.  We provide both strategic insights and tactical actions into African markets delivered by an experienced client service team.

Our retail tracking services allow clients to track their performance in the market environment versus their competitors, measure brand and product successes and identify threats. 

Our key objective is to enable our customers to strengthen their market position.

Our services include Full Retail Audits, Bi-monthly Retail Audit, Frontline Stock Generated Market Share, Tactical Execution Audits, Live Execution Audits using our RADAR Tool (Advanced In-store Optimization Tool) and various Trader Satisfaction Surveys.

The Classic Retail Audit – Tracking your market environment

A Retail Audit is a monthly audit of an agreed panel of outlets providing information on a brand’s sales share, volume, sales trends, stock levels, presence, effectiveness of in-store display promotion efforts and other associated aspects.

Stock Generated Market Share – The evolution of share tracking

Stock Generated Market Share (S.G.M.S) is a comprehensive tracking study designed by Frontline Market Research for African markets and offers a more flexible cost effective and report frequency option. Key measures include: sales share, value share, pricing, availability, share of visible inventory (SOVI). This product offers covers both client and competitor brands.

Execution Audits – Perfect store assessments

An Execution Audit is an ongoing audit of a panel of retail outlets across a client’s footprint in the market. This offers a wide array of assessments for various in-store executional measurements. Measures include, but not limited to; availability of products, pricing, promotions, asset evaluation and ratings of supplier as well as the Rep KPI’s per outlet. The reports are offered through our web portal system in real time, giving you the ability to act fast when measures are not reaching benchmark standards.

Trader Satisfaction Surveys – Value driven insights

Frontline Market Research has the relevant experience in developing and executing Satisfaction Surveys in trade. These are an assessment of Customer or Trader Satisfaction with supplier driven execution services e.g. delivery, order generation processes, rep relationship and asset maintenance.  These can be carried out monthly or less frequent as required.

Want to find out more about Retail Tracking Services give me a call: Elmari Campher +27 86 999 0407

 

Frontline's Retail Tracking Services

This division specialises in reading the market environment of Africa and measures retail data and trends over time.  We provide both strategic insights and tactical actions into African markets delivered by an experienced client service team.

Our retail tracking services allow clients to track their performance in the market environment versus their competitors, measure brand and product successes and identify threats. 

Our key objective is to enable our customers to strengthen their market position.

Our services include Full Retail Audits, Bi-monthly Retail Audit, Frontline Stock Generated Market Share, Tactical Execution Audits, Live Execution Audits using our RADAR Tool (Advanced In-store Optimization Tool) and various Trader Satisfaction Surveys.

The Classic Retail Audit – Tracking your market environment

A Retail Audit is a monthly audit of an agreed panel of outlets providing information on a brand’s sales share, volume, sales trends, stock levels, presence, effectiveness of in-store display promotion efforts and other associated aspects.

Stock Generated Market Share – The evolution of share tracking

Stock Generated Market Share (S.G.M.S) is a comprehensive tracking study designed by Frontline Market Research for African markets and offers a more flexible cost effective and report frequency option. Key measures include: sales share, value share, pricing, availability, share of visible inventory (SOVI). This product offers covers both client and competitor brands.

Execution Audits – Perfect store assessments

An Execution Audit is an ongoing audit of a panel of retail outlets across a client’s footprint in the market. This offers a wide array of assessments for various in-store executional measurements. Measures include, but not limited to; availability of products, pricing, promotions, asset evaluation and ratings of supplier as well as the Rep KPI’s per outlet. The reports are offered through our web portal system in real time, giving you the ability to act fast when measures are not reaching benchmark standards.

Trader Satisfaction Surveys – Value driven insights

Frontline Market Research has the relevant experience in developing and executing Satisfaction Surveys in trade. These are an assessment of Customer or Trader Satisfaction with supplier driven execution services e.g. delivery, order generation processes, rep relationship and asset maintenance.  These can be carried out monthly or less frequent as required.

Want to find out more about Retail Tracking Services give me a call: Elmari Campher +27 86 999 0407