Frontline Strategic Projects provides actionable market insights, by conducting fit for purpose, bespoke research projects, and offering solutions within various market sectors. This enables our clients to make tactical and strategic decisions, in territories across the African continent.
Offering includes; Market Sizing & Segmentation, Route to Market, Bespoke Projects, Mystery Shopping, Retail Census Studies, Time and Motion Studies and Consulting.
Read more about our strategic projects…
Market Sizing & Segmentation
Identifying the potential market size relevant to your business and segmenting this market to analyze the growth opportunities relevant to your business strategy.
Route to Market
A turnkey program, starting with consultation & ending in a full report & analysis of your market, & a roadmap to optimizing your route to market & customer service policies.
Usually, short term projects focused on a very specific need.
Measure customer service quality.Collect information on products & services. Clearly, see the customer experience from start to finish.
A ‘walk the streets’ census of all retail outlets in geographically defined regions.Usually countrywide but can focus on specific geographic areas within countries.Outlet types are identified and assessed. In combination with GIS systems, outlets are mapped and linked to government census data.
Sample Retail Census
A ‘walk the street’ sampling of retail outlets. Outlets are identified and assessed and then extrapolated to a wider geographical area using GIS systems and data from various sources.
Rolling Retail Census
A census capturing a set percentage of a country each year, usually completed over 3 years. It provides a continuous, accurate picture of the retail universe, sustainable over the years, at a cost effective yearly rate.
Available Data Sets
- Angola – 2015 & 2018
- South Africa – 2011 & 2017
- Mozambique – 2017
- Gabon – 2017
- Malawi – 2017
- Côte d’Ivoire – 2016
- Rwanda – 2016
- Tanzania – 2015
- The Democratic Republic of Congo (DRC) – 2015
- Uganda – 2014
Time and Motion Studies
To determine a “normal” or “average” time for a job, and then analyse effective time vs wasted time, and make recommendations to improve efficiency.
Outlet Location and Activation Application (OLA)
As part of Frontlines quest to increase data quality, we developed the Outlet Location & Activation (OLA) application, specifically to be used by our quality control team, in the back checking & verification of the outlet point data, whilst conducting a retail census.
This application has since been developed, to offer our clients a tool, to manage their own client base/outlet data, and to assist the field teams in the following areas:
- Capturing GPS co-ordinates for current clients
- Finding existing outlets (rep routing),
- Updating outlet data whilst in the field (database management),
- Capturing new outlet data for routing & planning purposes
- Conducting client specific outlet surveys
Frontline offers strategic consultancy on various market related challenges, and can either develop solutions specifically for the problem at hand ourselves, or partner with other industry experts, in order to deliver a fit for purpose solution to enhance our clients business.