Retail Tracking Services

Frontlines Retail Tracking Services measures the retail environment data and trends over time to provide both strategic insights and tactical actions into African markets. This allows clients to track their performance in the markets versus their competitors, measure brand and product successes and identify threats, thus enabling them to strengthen their market position.

Our Retail Tracking Services offering includes; Full Retail Audits, Bi-monthly Retail Audit, Frontline Stock Generated Market Share, On-premise Observation of Sales, Execution Audits, RADAR (Advanced In-store Optimization Tool) and Satisfaction Surveys.

Market Research

Trade Research and Retail Measurement Studies

Retail Audit

A Retail Audit is a monthly audit of an agreed panel of outlets providing information on a brand’s sales share, volume, sales trends, stock levels, presence, effectiveness of in-store display promotion efforts and other associated aspects.

Frontline S.G.M.S. (Stock Generated Market Share)

Stock Generated Market Share (S.G.M.S) is a comprehensive tracking study of the trade, on a flexible cycle. Key measures include: sales share, value share, pricing, availability, share of visible inventory (SOVI) etc. covering both client & competitor stock keeping units or SKU’s

This methodology measures sales share, value share, but not sales volume or total value. This is an advantage of a cost effective and very flexible cycle.

On Premise Observation of Sales

An audit of an agreed panel of outlets on a flexible reporting cycle providing information on a brand’s sales share, sales trends, stock levels, presence, effectiveness of in-store display promotion efforts and other associated aspects.

Execution Audit

An Execution Audit is an ongoing audit of a panel of retail outlets. This offers a wide array of Execution Measurements and Customer Satisfaction ratings. Measures include availability, pricing, asset evaluation and ratings of supplier KPI’s in outlet.

RADAR: Advanced In-store Optimization Tool

RADAR is a highly specialized market research program used as a tool to ensure very fast response to execution readiness. Reports are structured so that they can be used by company reps and management the reports are delivered directly to mobile devices daily. This measures KPI success and assists in optimizing daily execution

Satisfaction Surveys

Satisfaction Surveys are an assessment of Customer / Trader Satisfaction with supplier driven execution services e.g. delivery, order generation and asset maintenance etc.