GeoMapping Intelligence

Frontline Strategic Projects provides expert mapping services and unique software, which adds spatial functionality and intelligence to the Microsoft Excel environment. This software enables businesses to visualise, analyse and share spreadsheet data, across multiple business functions such as sales, logistics, marketing and finance. Up to date, relevant African datasets, location geocoding and advanced routing solutions also form part of the GeoMapping Intelligence product suite.

GeoMarketing Africa was founded in 2008, and has been incorporated into Frontline Strategic Projects, and specialises in integrating and mapping geographical information, with market research, providing geomapping intelligence for your business...

Market Research

This mapping service has continued to evolve, in order to provide a variety of software solutions, aimed at assisting you to understand your market in more detail.

The dynamic software solutions are able to combine data from various sources, which then gets displayed visually on a map. This visual, spatial data makes it easier for you to organise, plan and review the marketing and sales activities – such as trends and relationships – of your industry in specific areas; which ultimately leads to better and intelligent business decisions.

Frontline provides software solutions which are extremely user-friendly, as they allow clients to map their data into and from Microsoft Excel.

Frontline Strategic Projects also offers consultancy services where they do the mapping for their clients. If you need data of a specific factor, such as census/population data or market-related data, they can also provide these specific data sets for you.

We also tailor our offerings, in order to develop with you, as your need for data changes.

Any business that needs data to be provided and viewed in a spatial context can make use of GeoMarketing Africa and our dynamic software solutions. Our products and services extend throughout Africa.

This division combines the strengths of more than 20 years of market research experience and specialist Geographic Information Systems (GIS) staff with access to a broad range of GIS databases and specialist technology.


  • Spatial XL
  • Spatial Publisher – Reader
  • Route XL
  • Locate XL
  • Spatial Server
  • Outlet Location & Activation (OLA) application
Spatial suite of software products provided by Prime Thought Software Solutions

GeoMapping Intelligence Services:

  • Link Client data
  • Spatial projects and presentations
  • Software development, etc


  • GeoMarketing Analysis
  • Geo-coding,
  • Routing
  • Sales staff management, etc

Product applications:

  • Strategic/Analytical
  • Operational
  • Mapping for Field and Trade