Frontline Strategic Projects

Frontline Strategic Projects is the strategic consulting arm of Frontline Market Research. This division mostly provides customised bespoke market research projects that have a short lifespan and require quick results to clients. In short, with our African Market Developer programs we can show you where to play, how to play, where to win and how to keep winning in the African market environment. This division also delivers insights in retail, consumer and shopper based studies. The below diagram illustrates our go to market activities that will help your business in Africa and beyond. Each work stream has its own set of research methodologies that needs to be carried out to obtain the insights that can be taken into action. Call to set up a demo with our strategy team leaders for more insights into this offering.

Market research

We have also developed and sell a number of enabling software applications and mobile Apps to provide effective tools to clients in gathering, analysing or validating information in their market environments. We make extensive use Spatial GIS tools and analytical tool so that the reports that we give to you may be manipulated, filtered and interrogated in any number of ways.

Speak to us about Frontline OLA, RADAR and spatial analysis tools on how they can assist you in market.

Here are some of our key flagship programs that can be seen as must haves when planning to penetrate and distribute effectively into Africa…

Retail Census Studies – Your Every Dealer Survey Count

The Retail Census process is one of the of key research methodologies within our basket of products. We literally ‘walk the streets’ to obtain a census of all the businesses, formal and informal, that you require in geographically defined regions.

Whether you are seeking a countrywide, regional or single city census we can find the data you need.

A Retail Census is a critical data set for our clients that want to understand the market universe, the size for the prize and where to play. The below diagram summarises some of the key deliverables and or activities one can achieve by doing a retail census project.

Route to Market Research Solutions – 10 Step Road Map to sustainable success

Our objective with customised Route to Market research is to help you get your product within reach of as many potential buyers as possible in the most efficient, affordable and sustainable way.  Our Route to Market offering is a turnkey solution (End to end research and consultancy service), working in partnership with you to provide a road-map to optimizing your route to market and customer service policies. This includes full research design to capability development training to ensure you keep winning in your markets. 

Time and Motion Studies – Specialised time tracking software and service

A time motion study provides a lens through which you can benchmark reality against a predefined activity plan. It also gives insight into building fit for purpose customer service policies by job description or function.

It will highlight whether you have the right number of heads assigned to a specific function and whether the time allocated to those heads is driving value adding behaviour or not. Clients can read cross functional roles in the organisation from drivers, to reps to telesales staff with a view to identify efficiencies that can save you time and money.

If you are looking for a bespoke market research project give me a call, Steve Johnson +27 86 999 0407

Frontline Strategic Projects

Frontline Strategic Projects is the strategic consulting arm of Frontline Market Research. This division mostly provides customised bespoke market research projects that have a short lifespan and require quick results to clients. In short, with our African Market Developer programs we can show you where to play, how to play, where to win and how to keep winning in the African market environment. This division also delivers insights in retail, consumer and shopper based studies. The below diagram illustrates our go to market activities that will help your business in Africa and beyond. Each work stream has its own set of research methodologies that needs to be carried out to obtain the insights that can be taken into action. Call to set up a demo with our strategy team leaders for more insights into this offering.

Market research

We have also developed and sell a number of enabling software applications and mobile Apps to provide effective tools to clients in gathering, analysing or validating information in their market environments. We make extensive use Spatial GIS tools and analytical tool so that the reports that we give to you may be manipulated, filtered and interrogated in any number of ways.

Speak to us about Frontline OLA, RADAR and spatial analysis tools on how they can assist you in market.

Here are some of our key flagship programs that can be seen as must haves when planning to penetrate and distribute effectively into Africa…

Retail Census Studies – Your Every Dealer Survey Count

The Retail Census process is one of the of key research methodologies within our basket of products. We literally ‘walk the streets’ to obtain a census of all the businesses, formal and informal, that you require in geographically defined regions.

Whether you are seeking a countrywide, regional or single city census we can find the data you need.

A Retail Census is a critical data set for our clients that want to understand the market universe, the size for the prize and where to play. The below diagram summarises some of the key deliverables and or activities one can achieve by doing a retail census project.

Route to Market Research Solutions – 10 Step Road Map to sustainable success

Our objective with customised Route to Market research is to help you get your product within reach of as many potential buyers as possible in the most efficient, affordable and sustainable way.  Our Route to Market offering is a turnkey solution (End to end research and consultancy service), working in partnership with you to provide a road-map to optimizing your route to market and customer service policies. This includes full research design to capability development training to ensure you keep winning in your markets. 

Time and Motion Studies – Specialised time tracking software and service

A time motion study provides a lens through which you can benchmark reality against a predefined activity plan. It also gives insight into building fit for purpose customer service policies by job description or function.

It will highlight whether you have the right number of heads assigned to a specific function and whether the time allocated to those heads is driving value adding behaviour or not. Clients can read cross functional roles in the organisation from drivers, to reps to telesales staff with a view to identify efficiencies that can save you time and money.

If you are looking for a bespoke market research project give me a call, Steve Johnson +27 86 999 0407