Frontline Strategic Projects

This is our division that provides bespoke market research projects. In short, we can show you where to play, how to play, where to win and how to keep winning in the African market environment.

We have developed a number of software applications and mobile Apps to assist in gathering information in the African market. We make extensive use SpatialXL GIS tools so that the reports that we give to you may be manipulated, filtered and interrogated in any number of ways in the familiar environment of MS Excel.

Retail Census

The Retail Census process is one of the of key research methodologies within our basket of products. We literally ‘walk the streets’ to obtain a census of all the businesses, formal and informal, that you require in geographically defined regions.

Whether you are seeking a countrywide, regional or single city census we can find the data you need.

Outlet Location & Activation (OLA) App

OLA was born out of our desire to improve data quality, as well as to create efficiencies within field research. It is used to easily integrate the data collected into a manageable field tool

OLA was further developed to enable our clients to obtain maximum benefit from our retail census data. We have worked with clients to adapt the application to be used by their specific field teams.

Ola easily integrates the data collected into a manageable field tool.

This App captures the GPS co-ordinate and images of each business that is added to our census and the researchers are able to add any information that is required.

In combination with our Geomapping (GIS) systems, outlets are mapped and linked to government census data.  This data is highly valuable in that it streamlines rep and delivery routing and identifies demographics of the markets in which each outlet is found.

Further functionality, and customization, can be developed using our inhouse development team.

Route to Market Research

Our objective with customised Route to Market research is to get your product within reach of as many potential buyers as possible in the most efficient, affordable and sustainable way.  Our Route to Market offering is a turnkey solution, working in partnership with you to provide a road-map to optimizing your route to market and customer service policies.

Market Sizing and Segmentation

Here we identify the potential market size relevant to your business and then segment this market to analyse the growth opportunities for your business strategy.

Time and Motion Studies

To determine a “normal” or “average” time for a delivery, sales call etc and then analyse effective time vs wasted time. We then make recommendations on how to improve efficiency.

Frontline Strategic Projects

This is our division that provides bespoke market research projects. In short, we can show you where to play, how to play, where to win and how to keep winning in the African market environment.

We have developed a number of software applications and mobile Apps to assist in gathering information in the African market. We make extensive use SpatialXL GIS tools so that the reports that we give to you may be manipulated, filtered and interrogated in any number of ways in the familiar environment of MS Excel.

Retail Census

The Retail Census process is one of the of key research methodologies within our basket of products. We literally ‘walk the streets’ to obtain a census of all the businesses, formal and informal, that you require in geographically defined regions.

Whether you are seeking a countrywide, regional or single city census we can find the data you need.

Outlet Location & Activation (OLA) App

OLA was born out of our desire to improve data quality, as well as to create efficiencies within field research. It is used to easily integrate the data collected into a manageable field tool

OLA was further developed to enable our clients to obtain maximum benefit from our retail census data. We have worked with clients to adapt the application to be used by their specific field teams.

Ola easily integrates the data collected into a manageable field tool.

This App captures the GPS co-ordinate and images of each business that is added to our census and the researchers are able to add any information that is required.

In combination with our Geomapping (GIS) systems, outlets are mapped and linked to government census data.  This data is highly valuable in that it streamlines rep and delivery routing and identifies demographics of the markets in which each outlet is found.

Further functionality, and customization, can be developed using our inhouse development team.

Route to Market

Our objective with customised Route to Market research is to get your product within reach of as many potential buyers as possible in the most efficient, affordable and sustainable way.  Our Route to Market offering is a turnkey solution, working in partnership with you to provide a road-map to optimizing your route to market and customer service policies.

Market Sizing and Segmentation

Here we identify the potential market size relevant to your business and then segment this market to analyse the growth opportunities for your business strategy.

Time and Motion Studies

To determine a “normal” or “average” time for a delivery, sales call etc and then analyse effective time vs wasted time. We then make recommendations on how to improve efficiency.