African Continental Free Trade Agreement

Do we need an African Continental Free Trade Agreement?

If you check just about any shelf in supermarkets across Africa, you’re likely to find quite an abundance of imported products:  Chinese clothes and small items, canned fish and vegetable oils from Portugal, milk products from Holland, rice from the Americas, chocolates from Switzerland, and a host of other products which could actually be sourced …

Do we need an African Continental Free Trade Agreement? Read More »

ase Study: Targeted Market Share

Case Study: A research approach to achieving Targeted Market Share.

Back in 2015, our client, a major beer manufacturer in Mozambique, set itself a target of reaching over 90% share of the beer market there. The time span was “in the short term” – so that meant pretty much within the next few months. Our client was certain that the goal was realistic, even though …

Case Study: A research approach to achieving Targeted Market Share. Read More »

Getting it done

One of Frontline’s strengths is its historical culture of getting top management directly involved in the physical field environment of the accounts or projects that they manage. This is not just a case of spending time in hotels, or schmoozing with clients, either. It’s about getting into the field and directly experiencing the situation, the …

Getting it done Read More »

Bad Briefs

BY Kevin Abraham 23.04.18 In my last article, I tried to make the point that a bad brief is just asking for project troubles. In that mode, here are a few types that might resonate with you: The Hairsplitter: A brief so minutely described, and restrictive, that it’s really a wonder that the client actually …

Bad Briefs Read More »