Pepsi in South Africa – an uphill climb

In the last 25 years or so, PepsiCo soft drinks have had a hard time in S.A. The trouble beganwhen it re-entered the market after the transition to democracy in 1994. Pepsi did pretty good business in South Africa up until the mid-eighties. In 1985, in responseto pressure to disinvest from Apartheid South Africa, it left. Coke …

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