Retail Tracking – Proper in-store product tracking in Africa starts with Frontline Research Group

Retail Tracking – Proper in-store product tracking in Africa starts with Frontline Research Group

Retail Tracking Services or in store product tracking is crucial for businesses wanting to understand in store product behaviour so as to develop strategies and offerings that grow sales, profit, and see customers returning for more

New technologies and changing consumer trends mean retailers and manufacturers are now constantly under pressure to develop products and services that stand out from the competition, and will keep customers returning for more. Thus, the importance of Retail Tracking Services – also called in store product tracking, cannot be overstated.

If you think you need retail store product tracking, you do.

Retail tracking services are particularly important for brick-and-mortar businesses that want to stay ahead in the face of stiff competition from online retailers, who often already have a product and consumer tracking system or some form of consumer behaviour analytics system embedded with their online stores.           

Still, product tracking in the real world is not an easy task – more so for retailers and manufacturers operating on the African continent, whose many markets remain uncharted. There is reason why companies would want to expand into Africa – its growing consumer markets.

As a result, leading market research company, Frontline Research Africa, has since been offering companies Retail Tracking Services to enable them to understand their African markets, and how their products meet the challenge of competing brands.

What is Retail Tracking?

Retail tracking or product tracking services and systems are solutions often used by manufacturers and distributors to capture and measure product placement, share of market, pricing, and other data.

Regardless of the retail tracking system used, the positioning and time data tries to determine opportunities and performance at a physical location – often in-store.

Frontline Marketing’s Retail Tracking Services offering includes;

  • Full Retail Audits,
  • Bi-monthly Retail Audit,
  • Frontline Stock Generated Market Share,
  • On-premise Observation of Sales,
  • Execution Audits,
  • RADAR (Advanced In-store Optimization Tool) and
  • Satisfaction Surveys.

How Frontline Market Research Africa’s Retail Tracking Services work

Frontlines Retail Tracking Services measures the retail environment data and trends over time to provide both strategic insights and tactical actions into African markets.

This in store product tracking system allows clients to track their performance in the markets versus their competitors, measure brand and product successes and identify threats, thus enabling them to strengthen their market position.

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