Month: Sep 2018

In Tanzania, liquor sachets – 50ml and 100ml packs, had contributed a significant share to the overall liquor category, and were a key driver of spirit sales. It was pretty simple: The sachets were low priced, and had very decent alcohol levels – good bang for the buck from the consumer point of view. The …

Responding to Market Dynamics – A Frontline case study Read More »

One of Frontline’s strengths is its historical culture of getting top management directly involved in the physical field environment of the accounts or projects that they manage. This is not just a case of spending time in hotels, or schmoozing with clients, either. It’s about getting into the field and directly experiencing the situation, the …

Getting it done Read More »