Responding to Market Dynamics – A Frontline case study

In Tanzania, liquor sachets – 50ml and 100ml packs, had contributed a significant share to the overall liquor category, and were a key driver of spirit sales. It was pretty simple: The sachets were low priced, and had very decent alcohol levels – good bang for the buck from the consumer point of view. The … Read moreResponding to Market Dynamics – A Frontline case study