Why Quant Data Counts

BY Kevin Abraham 10.05.18 For those of you who might not know, Soweto is a large “township”, with a population of around 1.6 million people.   It’s part of the Johannesburg Metro, but has its own, unique characteristics. Frontline recently completed a full retail census of all FMCG handling outlets in Soweto. We’ve counted, mapped and …

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