FMCG vs CPG in Traditional Trade and the importance of Market Research
What is FMCG? Fast-Moving Consumer Goods (FMCG) are products with a quick turnover, typically low-cost, and widely consumed. Examples include freshly baked goods, beverages, snacks, toiletries, and cleaning supplies. These products are characterized by high demand and short shelf life, often due to perishability or to their frequent use. FMCG products dominate retail environments like […]
Traditional Retail Trade in Africa
In the dynamic landscape of Africa’s retail industry, traditional trade offers a unique glimpse into the continent’s rich tapestry of traditions and customs. Traditional retail trade is the selling of goods within local communities, through informal channels such as open-air markets, roadside stalls, and neighbourhood shops. Unlike formal retail, which operates within structured frameworks and […]