Bespoke Market Research in the Retail Industry
Accessing and understanding data on the retail industry is an essential part of marketing and sales planning in the FMCG sector. Much of this data is readily available in Modern Trade but very difficult to acquire in Traditional or General Trade. At the forefront of sourcing data on Traditional Trade in Africa and Southeast Asia […]
How Frontline Research Group Elevates FMCG Success with Trader Satisfaction Surveys
In the Fast-Moving Consumer Goods (FMCG) industry, understanding the needs and perceptions of traders is pivotal. This is where Trader Satisfaction Surveys (TSS) come into play, serving as an important tool for businesses to gauge their performance and strategize effectively. What is a Trader Satisfaction Survey? A Trader Satisfaction Survey is a structured research tool […]
The Vital Role of General Trade in Southeast Asia
Importance of General Trade General Trade, also known as traditional trade, is an indispensable component of Southeast Asia’s economy, with a market value running into billions of dollars. Dominating the retail landscape, General Trade encompasses the countless small, independent shops, markets, and stalls that serve as the lifeblood of commerce in the region. Unlike the […]
The Complexities of General Trade in Southeast Asia
What is General Trade? General trade, also known as traditional trade, refers to the small, often family-owned retail outlets that dominate the market landscape in many developing regions. These are typically informal businesses like small grocery stores, kiosks, and street vendors that operate outside the modern retail sector. Unlike modern trade, which involves large, organized […]
Understanding Developing Economies and the Importance of Market Research
A developing economy, often referred to as an emerging or low-income economy, is characterized by lower levels of industrialization, income per capita, and overall economic development compared to developed nations. According to the World Bank, a developing economy typically has a Gross National Income (GNI) per capita below a certain threshold, which, as of 2024, […]
Frontline Research Group Seeks Syndication Partners for Market Research in East Africa
Frontline Research Group (FRG) has established itself as a premier market research firm in East Africa, with years of experience navigating the unique and dynamic landscapes of this region. Their deep understanding of local markets, consumer behavior, and business environments enables them to provide valuable insights that are both actionable and reliable. Whether it’s understanding […]
Exploring Market Opportunities with Frontline Research Group
Frontline Research Group (FRG) is a leading player in market research, known for delivering comprehensive insights through a variety of specialized solutions. While many clients typically seek out FRG for specific services like Retail Audits or Retail Census methodologies, the company offers far more. They provide valuable data on both Retail Metrics (in-store activities) and […]
Retail Data and Insights – Order now and for the 2024 budget year
Frontline Research Group (FRG) has a wealth of existing retail data across Africa and their ongoing Retail Tracking studies, and frequently updated Retail Census ensure that the data is current. In addition to the data FRG also provides analyses, insights and direction from their highly skilled and experienced team of researcher. The information supplied by […]
Unlocking FMCG Insights: Exploring Syndicated Retail Census and Audits in Nigeria
For blue chip companies looking to maintain their steady growth rate in an ever more competitive market, Africa offers a unique opportunity. Many of the fastest growing economies in the world are located on this continent and, whereas many Western Countries are seeing little to no population growth, Africa’s population continues to increase. Nigeria is […]
Detailed analysis and strategic insights on 99 000 outlets in Tanzania
According to the World Bank, about two thirds of Tanzania’s population live in rural or deep rural areas. Tanzania also lacks a formal retail shopping culture and it is estimated that up to 90% of food and beverage sales occur through traditional small stores, street vendors and unregulated markets. The retail sector has shown some […]