Frontline Research Group Seeks Syndication Clients for Market Research in Kenya
Frontline Research Group (FRG) has been conducting market research in Kenya for many years and we have developed a thorough understanding of the retail trade in this region. Steve Johnson, Managing Director of FRG, says, “We offer syndication opportunities on two levels; the first being a national census or retail outlets to determine the size […]
Understanding Developing Economies and the Importance of Market Research
A developing economy, often referred to as an emerging or low-income economy, is characterized by lower levels of industrialization, income per capita, and overall economic development compared to developed nations. According to the World Bank, a developing economy typically has a Gross National Income (GNI) per capita below a certain threshold, which, as of 2024, […]
Frontline Research Group Seeks Syndication Partners for Market Research in East Africa
Frontline Research Group (FRG) has established itself as a premier market research firm in East Africa, with years of experience navigating the unique and dynamic landscapes of this region. Their deep understanding of local markets, consumer behavior, and business environments enables them to provide valuable insights that are both actionable and reliable. Whether it’s understanding […]
Empowering South African Township Youth through Informal Trade
The South African labour market is marked by persistently high rates of youth unemployment. Despite various efforts to address this issue within the formal economy, the informal sector remains underexplored, particularly for the country’s youth. While youth make up over 50% of South Africa’s labour force, they represent a much smaller percentage of the employed […]
Exploring Market Opportunities with Frontline Research Group
Frontline Research Group (FRG) is a leading player in market research, known for delivering comprehensive insights through a variety of specialized solutions. While many clients typically seek out FRG for specific services like Retail Audits or Retail Census methodologies, the company offers far more. They provide valuable data on both Retail Metrics (in-store activities) and […]
Traditional Retail Trade in Africa
In the dynamic landscape of Africa’s retail industry, traditional trade offers a unique glimpse into the continent’s rich tapestry of traditions and customs. Traditional retail trade is the selling of goods within local communities, through informal channels such as open-air markets, roadside stalls, and neighbourhood shops. Unlike formal retail, which operates within structured frameworks and […]
Syndication Partners Required for Retail Census in Mozambique and Uganda
Frontline Research Group are planning to conduct a census of retail outlets in Mozambique and Uganda in 2024 and we are inviting companies to partner with us in either or both of these retail census projects. By syndicating these projects we are able to reduce the overall costs of the census for each syndication partner […]
Retail Data and Insights – Order now and for the 2024 budget year
Frontline Research Group (FRG) has a wealth of existing retail data across Africa and their ongoing Retail Tracking studies, and frequently updated Retail Census ensure that the data is current. In addition to the data FRG also provides analyses, insights and direction from their highly skilled and experienced team of researcher. The information supplied by […]
Why Frontline Research Group is the best research company for Tanzania
Frontline Research Group (FRG) is a full service market research company who have been conducting market research, retail census and retail audits in Tanzania for many years. They have some of the most granular retail data available and have recently conducted a retail census, enumerating over 99 000 retail outlets, across the country. Market research services […]
Monthly Retail Tracking in the Kenyan FMCG Industry
Kenya is one of the most important economies in Africa and arguably the most important in East Africa. With a forecast economic growth rate of 5.8% for 2023, it is also one of the fastest growing economies in the world. Under the Kenya Vision 2030, the Government targeted to raise the share of products sold […]