Retail Census and Retail Tracking Panel data is available for many African countries

Frontline Research Group (FRG) is a leader in market research, covering many sectors, and with a specialization in both alcoholic and non-alcoholic beverages.  FRG is a pivotal player in understanding market behaviour and trends across the African continent. At the core of their operations lie two essential products: retail tracking and retail census. But what […]

Good To Know July 2025

Good To Know – insights into the trade environment of developing economies. Retail Census: One of Frontline Research Group flagship services is conducting large-scale, and focussed, retail census. We invite you to discuss your specific requirements—whether you need insights from our ongoing surveys or access to our existing data sets. South African Retail Trade: According […]

Good To Know – May 2025

Good To Know – insights into the trade environment of developing economies. Frontline Research Group are developing economy and traditional trade specialists.  We have over three decades of experience working in these markets and have helped numerous multi-national as well regional brands enter or expand their operations in these markets. Looking for analysis, insights and […]

Good To Know – April 2025

Frontline Research Group are developing economy and traditional trade specialists.  We have over three decades of experience working in these markets and have helped numerous multi-national as well as regional brands enter or expand their operations in these markets. Looking for analysis, insights and direction into developing economies or to discuss you needs, and see […]

Key characteristics of General Trade and how market research can mitigate risk

General Trade, also known as Traditional Trade, operates quite differently from the Formal Trade Sector, which typically features large, widely dispersed retail outlets that shoppers visit by car or public transport. Here’s a breakdown of the defining characteristics of General Trade: 1. High Outlet Density and Small Store Sizes In General Trade, customers often travel […]

African Union Summit Highlights a Decade of Economic Transformation

African Development Bank Group President, Dr. Akinwumi A. Adesina, delivered a compelling farewell address to Heads of State and Government at the 38th African Union Summit, highlighting a decade of remarkable achievements by the Bank in driving Africa’s economic transformation. Adesina’s participation at the continental gathering, in Addis Ababa, Ethiopia, ended on a high note […]

Frontline Research Group Seeks Syndication Clients for Market Research in Kenya

market research in kenya

Frontline Research Group (FRG) has been conducting market research in Kenya for many years and we have developed a thorough understanding of the retail trade in this region. Steve Johnson, Managing Director of FRG, says, “We offer syndication opportunities on two levels; the first being a national census or retail outlets to determine the size […]

Understanding Developing Economies and the Importance of Market Research

A developing economy, often referred to as an emerging or low-income economy, is characterized by lower levels of industrialization, income per capita, and overall economic development compared to developed nations. According to the World Bank, a developing economy typically has a Gross National Income (GNI) per capita below a certain threshold, which, as of 2024, […]

Frontline Research Group Seeks Syndication Partners for Market Research in East Africa

Frontline Research Group (FRG) has established itself as a premier market research firm in East Africa, with years of experience navigating the unique and dynamic landscapes of this region. Their deep understanding of local markets, consumer behavior, and business environments enables them to provide valuable insights that are both actionable and reliable. Whether it’s understanding […]

Empowering South African Township Youth through Informal Trade

The South African labour market is marked by persistently high rates of youth unemployment. Despite various efforts to address this issue within the formal economy, the informal sector remains underexplored, particularly for the country’s youth. While youth make up over 50% of South Africa’s labour force, they represent a much smaller percentage of the employed […]