Good To Know – April 2025
Frontline Research Group are developing economy and traditional trade specialists. We have over three decades of experience working in these markets and have helped numerous multi-national as well as regional brands enter or expand their operations in these markets. Looking for analysis, insights and direction into developing economies or to discuss you needs, and see […]
Key characteristics of General Trade and how market research can mitigate risk
General Trade, also known as Traditional Trade, operates quite differently from the Formal Trade Sector, which typically features large, widely dispersed retail outlets that shoppers visit by car or public transport. Here’s a breakdown of the defining characteristics of General Trade: 1. High Outlet Density and Small Store Sizes In General Trade, customers often travel […]
Frontline Research Group Seeks Syndication Clients for Market Research in Kenya
Frontline Research Group (FRG) has been conducting market research in Kenya for many years and we have developed a thorough understanding of the retail trade in this region. Steve Johnson, Managing Director of FRG, says, “We offer syndication opportunities on two levels; the first being a national census or retail outlets to determine the size […]
Understanding Developing Economies and the Importance of Market Research
A developing economy, often referred to as an emerging or low-income economy, is characterized by lower levels of industrialization, income per capita, and overall economic development compared to developed nations. According to the World Bank, a developing economy typically has a Gross National Income (GNI) per capita below a certain threshold, which, as of 2024, […]
Frontline Research Group Seeks Syndication Partners for Market Research in East Africa
Frontline Research Group (FRG) has established itself as a premier market research firm in East Africa, with years of experience navigating the unique and dynamic landscapes of this region. Their deep understanding of local markets, consumer behavior, and business environments enables them to provide valuable insights that are both actionable and reliable. Whether it’s understanding […]
Empowering South African Township Youth through Informal Trade
The South African labour market is marked by persistently high rates of youth unemployment. Despite various efforts to address this issue within the formal economy, the informal sector remains underexplored, particularly for the country’s youth. While youth make up over 50% of South Africa’s labour force, they represent a much smaller percentage of the employed […]
Exploring Market Opportunities with Frontline Research Group
Frontline Research Group (FRG) is a leading player in market research, known for delivering comprehensive insights through a variety of specialized solutions. While many clients typically seek out FRG for specific services like Retail Audits or Retail Census methodologies, the company offers far more. They provide valuable data on both Retail Metrics (in-store activities) and […]
Traditional Retail Trade in Africa
In the dynamic landscape of Africa’s retail industry, traditional trade offers a unique glimpse into the continent’s rich tapestry of traditions and customs. Traditional retail trade is the selling of goods within local communities, through informal channels such as open-air markets, roadside stalls, and neighbourhood shops. Unlike formal retail, which operates within structured frameworks and […]
Tailored Subscription Packages for Retail Audits
Frontline Research Group (FRG) have positioned themselves as leaders in retail auditing in Africa particularly for the alcoholic and non-alcoholic beverage sector. Traditional Trade in Africa cannot be neglected and it is in this area that FRG particularly excels. Their mastery in extracting pivotal information from traditional markets, coupled with their bespoke service offerings, makes […]
Enhancing Performance through Insightful Tracking
In the dynamic landscape of retail, staying ahead of the competition requires more than just stocking shelves and ringing up sales. It demands a deep understanding of consumer behaviour, market trends, and operational efficiency. This is where retail auditing, also known as retail tracking, emerges as a vital tool for businesses to thrive in the […]