Channel dynamics in traditional trade
Author: Gareth Ellis, Regional Manager: Southeast Asia, Frontline Research Group In the 1990’s across Southeast Asia, the question was being asked – how can the general trade of assorted provision and mom and pop stores, survive the arrival of hypermarkets and expanding urbanization? Surely, they were doomed, and it was only a matter of time […]
What’s happening with Ethiopia’s economy?
Ethiopia has one of the fastest growing economies in the world and is ranked between 7th and 14th depending on how growth is measured. This East African country is the second most populous country in Africa after Nigeria, with a growing population of over 120 million, approximately two-thirds of whom are under age 30. According […]
FMCG vs CPG in Traditional Trade and the importance of Market Research
What is FMCG? Fast-Moving Consumer Goods (FMCG) are products with a quick turnover, typically low-cost, and widely consumed. Examples include freshly baked goods, beverages, snacks, toiletries, and cleaning supplies. These products are characterized by high demand and short shelf life, often due to perishability or to their frequent use. FMCG products dominate retail environments like […]
Bespoke Market Research in the Retail Industry
Accessing and understanding data on the retail industry is an essential part of marketing and sales planning in the FMCG sector. Much of this data is readily available in Modern Trade but very difficult to acquire in Traditional or General Trade. At the forefront of sourcing data on Traditional Trade in Africa and Southeast Asia […]