Syndicated Retail Audits for FMCG Products in Kenya

Frontline Research Group (FRG) have been conducting retail audits in the alcoholic beverage industry in Kenya, for many years, and are now interested in syndicating, and expanding, these retail audits, into various other sectors within Kenya’s FMCG market. In particular, they are venturing into confectionery, canned food, dairy, tobacco, soft drinks, and energy drinks, aiming […]

Are you looking for a post-Covid retail census in Kenya?

Steve Johnson, Managing Director at the Frontline Research Group (FRG), believes that a post-COVID retail census for the FMCG (Fast-Moving Consumer Goods) industry in Kenya, is important for several reasons. Steve says, “As the retail landscape has undergone significant changes due to the pandemic, and continues to evolve, it has become crucial for businesses within […]