What’s happening with Namibia’s economy?
Namibia has a population of just 3.1 million people, but it also has one of the most stable economies in Africa. Most of the population are centred in a few urban areas, the biggest of which is Windhoek which is also the capital of the country. Economic Growth According to the World Bank, Namibia is […]
Channel dynamics in traditional trade
Author: Gareth Ellis, Regional Manager: Southeast Asia, Frontline Research Group In the 1990’s across Southeast Asia, the question was being asked – how can the general trade of assorted provision and mom and pop stores, survive the arrival of hypermarkets and expanding urbanization? Surely, they were doomed, and it was only a matter of time […]
The Importance of a Route to Market Strategy in Developing Economies
What is a Route to Market Strategy? A route to market strategy refers to the planned process by which a company delivers its products or services to customers. It encompasses the selection and management of distribution channels, sales force, and marketing initiatives to effectively reach the target market. The aim is to optimize the process […]
FMCG vs CPG in Traditional Trade and the importance of Market Research
What is FMCG? Fast-Moving Consumer Goods (FMCG) are products with a quick turnover, typically low-cost, and widely consumed. Examples include freshly baked goods, beverages, snacks, toiletries, and cleaning supplies. These products are characterized by high demand and short shelf life, often due to perishability or to their frequent use. FMCG products dominate retail environments like […]
Bespoke Market Research in the Retail Industry
Accessing and understanding data on the retail industry is an essential part of marketing and sales planning in the FMCG sector. Much of this data is readily available in Modern Trade but very difficult to acquire in Traditional or General Trade. At the forefront of sourcing data on Traditional Trade in Africa and Southeast Asia […]
How Frontline Research Group Elevates FMCG Success with Trader Satisfaction Surveys
In the Fast-Moving Consumer Goods (FMCG) industry, understanding the needs and perceptions of traders is pivotal. This is where Trader Satisfaction Surveys (TSS) come into play, serving as an important tool for businesses to gauge their performance and strategize effectively. What is a Trader Satisfaction Survey? A Trader Satisfaction Survey is a structured research tool […]
Frontline Research Group Seeks Syndication Clients for Market Research in Kenya
Frontline Research Group (FRG) has been conducting market research in Kenya for many years and we have developed a thorough understanding of the retail trade in this region. Steve Johnson, Managing Director of FRG, says, “We offer syndication opportunities on two levels; the first being a national census or retail outlets to determine the size […]
Tanzania offers massive growth opportunities to the FMCG industry
Frontline Research Group (FRG) recently conducted a retail census of Tanzania that gathered data on 99 000 retail outlets. The census covered 73% of the population density of Tanzania with 96% of urban areas covered as well as 85% of peri-urban, 60% of rural 46% of deep rural areas covered too. All these retail outlets […]
Expand your footprint, optimise your delivery routes, reduce your transport costs and increase your revenue with Route Optimisation
The poor performance of the Rand and the relatively high oil price has been a major contributor to increasing transportation costs. The large jump in fuel prices in September is the most recent shock to the industry. Route Optimisation is a sure fire way to reduce transportation costs Route Optimisation software, in the hands of […]
Enhancing Traditional Trade: The Rise of Premium Offerings in Africa
Traditional Trade, also known as Informal Trade, accounts for a very large portion of Africa’s retail sales. Euromonitor International say that, outside of South Africa, it is estimated that informal channels account for between 40% and 90% of total sales. The size of South Africa’s informal economy, says World Economics, is estimated to be 28.8% […]