FMCG vs CPG in Traditional Trade and the importance of Market Research
What is FMCG? Fast-Moving Consumer Goods (FMCG) are products with a quick turnover, typically low-cost, and widely consumed. Examples include freshly baked goods, beverages, snacks, toiletries, and cleaning supplies. These products are characterized by high demand and short shelf life, often due to perishability or to their frequent use. FMCG products dominate retail environments like […]
Bespoke Market Research in the Retail Industry
Accessing and understanding data on the retail industry is an essential part of marketing and sales planning in the FMCG sector. Much of this data is readily available in Modern Trade but very difficult to acquire in Traditional or General Trade. At the forefront of sourcing data on Traditional Trade in Africa and Southeast Asia […]
How Frontline Research Group Elevates FMCG Success with Trader Satisfaction Surveys
In the Fast-Moving Consumer Goods (FMCG) industry, understanding the needs and perceptions of traders is pivotal. This is where Trader Satisfaction Surveys (TSS) come into play, serving as an important tool for businesses to gauge their performance and strategize effectively. What is a Trader Satisfaction Survey? A Trader Satisfaction Survey is a structured research tool […]
Frontline Research Group Seeks Syndication Clients for Market Research in Kenya
Frontline Research Group (FRG) has been conducting market research in Kenya for many years and we have developed a thorough understanding of the retail trade in this region. Steve Johnson, Managing Director of FRG, says, “We offer syndication opportunities on two levels; the first being a national census or retail outlets to determine the size […]
Tanzania offers massive growth opportunities to the FMCG industry
Frontline Research Group (FRG) recently conducted a retail census of Tanzania that gathered data on 99 000 retail outlets. The census covered 73% of the population density of Tanzania with 96% of urban areas covered as well as 85% of peri-urban, 60% of rural 46% of deep rural areas covered too. All these retail outlets […]
Expand your footprint, optimise your delivery routes, reduce your transport costs and increase your revenue with Route Optimisation
The poor performance of the Rand and the relatively high oil price has been a major contributor to increasing transportation costs. The large jump in fuel prices in September is the most recent shock to the industry. Route Optimisation is a sure fire way to reduce transportation costs Route Optimisation software, in the hands of […]
Enhancing Traditional Trade: The Rise of Premium Offerings in Africa
Traditional Trade, also known as Informal Trade, accounts for a very large portion of Africa’s retail sales. Euromonitor International say that, outside of South Africa, it is estimated that informal channels account for between 40% and 90% of total sales. The size of South Africa’s informal economy, says World Economics, is estimated to be 28.8% […]
Unlocking FMCG Insights: Exploring Syndicated Retail Census and Audits in Nigeria
For blue chip companies looking to maintain their steady growth rate in an ever more competitive market, Africa offers a unique opportunity. Many of the fastest growing economies in the world are located on this continent and, whereas many Western Countries are seeing little to no population growth, Africa’s population continues to increase. Nigeria is […]
Syndicated Retail Audits for FMCG Products in Kenya
Frontline Research Group (FRG) have been conducting retail audits in the alcoholic beverage industry in Kenya, for many years, and are now interested in syndicating, and expanding, these retail audits, into various other sectors within Kenya’s FMCG market. In particular, they are venturing into confectionery, canned food, dairy, tobacco, soft drinks, and energy drinks, aiming […]
Are you looking for a post-Covid retail census in Kenya?
Steve Johnson, Managing Director at the Frontline Research Group (FRG), believes that a post-COVID retail census for the FMCG (Fast-Moving Consumer Goods) industry in Kenya, is important for several reasons. Steve says, “As the retail landscape has undergone significant changes due to the pandemic, and continues to evolve, it has become crucial for businesses within […]