Monthly Retail Tracking in the Kenyan FMCG Industry

Kenya is one of the most important economies in Africa and arguably the most important in East Africa.  With a forecast economic growth rate of 5.8% for 2023, it is also one of the fastest growing economies in the world. Under the Kenya Vision 2030, the Government targeted to raise the share of products sold […]

Entering or expanding your market share in East Africa? Here’s how

East Africa, including Kenya, Tanzania, Rwanda and Uganda, is expected to have an economic growth rate of between 5 and 5.5% in 2022. This is significantly higher than the 2 to 2.2% growth expected in Europe and the USA for the same period. The prospects and opportunities in the retail industry in East Africa are […]

Knowing Nigeria

Nigeria is one of the most important markets in Africa. It has the largest population in Africa, over 205 million people, and is the continent’s biggest economy. Lagos, the largest city in Nigeria and in Africa with a population with a population of just under 21 Million inhabitants. According to a Trading Economics, Nigeria has […]

Mozambique Retail Industry

Analytical Data on 35 000 outlets and counting Mozambique is a large country, with a coastline of 2 500km, running north to south. According to the World Bank two thirds of the population of 32 million, resides in rural and deep rural areas. Mozambique may be grappling with a military insurgency in its far north, […]

Covid and African Market Competitiveness

By Kevin Abraham The stated vision of the African Continental Free Trade Area is to create one African Market, and the world’s largest, barrier free trade zone. As of late 2019, 30 countries out of 54 had ratified the agreement, and although that number is low, an official date for the startup of intra-nation trading […]