Retail Census and Retail Tracking Panel data is available for many African countries
Frontline Research Group (FRG) is a leader in market research, covering many sectors, and with a specialization in both alcoholic and non-alcoholic beverages. FRG is a pivotal player in understanding market behaviour and trends across the African continent. At the core of their operations lie two essential products: retail tracking and retail census. But what […]
Good To Know July 2025
Good To Know – insights into the trade environment of developing economies. Retail Census: One of Frontline Research Group flagship services is conducting large-scale, and focussed, retail census. We invite you to discuss your specific requirements—whether you need insights from our ongoing surveys or access to our existing data sets. South African Retail Trade: According […]
Good To Know – May 2025
Good To Know – insights into the trade environment of developing economies. Frontline Research Group are developing economy and traditional trade specialists. We have over three decades of experience working in these markets and have helped numerous multi-national as well regional brands enter or expand their operations in these markets. Looking for analysis, insights and […]
What’s happening with Namibia’s economy?
Namibia has a population of just 3.1 million people, but it also has one of the most stable economies in Africa. Most of the population are centred in a few urban areas, the biggest of which is Windhoek which is also the capital of the country. Economic Growth According to the World Bank, Namibia is […]
Channel dynamics in traditional trade
Author: Gareth Ellis, Regional Manager: Southeast Asia, Frontline Research Group In the 1990’s across Southeast Asia, the question was being asked – how can the general trade of assorted provision and mom and pop stores, survive the arrival of hypermarkets and expanding urbanization? Surely, they were doomed, and it was only a matter of time […]
Good To Know – April 2025
Frontline Research Group are developing economy and traditional trade specialists. We have over three decades of experience working in these markets and have helped numerous multi-national as well as regional brands enter or expand their operations in these markets. Looking for analysis, insights and direction into developing economies or to discuss you needs, and see […]
ROUTE-TO-MARKET EXPLAINED – Part One
Simply put, route-to-market is the journey that a product takes from the factory gate to the shopper’s basket. Jack de Wet, a senior researcher at Frontline Market Research and a route-to-market specialist helps to explain. He says “Along the product’s journey there may be several stops. How many and where depends on the route the […]
What’s happening with Ethiopia’s economy?
Ethiopia has one of the fastest growing economies in the world and is ranked between 7th and 14th depending on how growth is measured. This East African country is the second most populous country in Africa after Nigeria, with a growing population of over 120 million, approximately two-thirds of whom are under age 30. According […]
Key characteristics of General Trade and how market research can mitigate risk
General Trade, also known as Traditional Trade, operates quite differently from the Formal Trade Sector, which typically features large, widely dispersed retail outlets that shoppers visit by car or public transport. Here’s a breakdown of the defining characteristics of General Trade: 1. High Outlet Density and Small Store Sizes In General Trade, customers often travel […]
Bespoke Market Research in the Retail Industry
Accessing and understanding data on the retail industry is an essential part of marketing and sales planning in the FMCG sector. Much of this data is readily available in Modern Trade but very difficult to acquire in Traditional or General Trade. At the forefront of sourcing data on Traditional Trade in Africa and Southeast Asia […]