FMCG vs CPG in Traditional Trade and the importance of Market Research
What is FMCG? Fast-Moving Consumer Goods (FMCG) are products with a quick turnover, typically low-cost, and widely consumed. Examples include freshly baked goods, beverages, snacks, toiletries, and cleaning supplies. These products are characterized by high demand and short shelf life, often due to perishability or to their frequent use. FMCG products dominate retail environments like […]