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Case Study: A research approach to achieving Targeted Market Share.
Back in 2015, our client, a major beer manufacturer in Mozambique, set itself a target of reaching over 90% share of the beer market there.
November 13, 2018
Back in 2015, our client, a major beer manufacturer in Mozambique, set itself a target of reaching over 90% share of the beer market there.
In Tanzania, liquor sachets – 50ml and 100ml packs, had contributed a significant share to the overall liquor category, and were a key driver of
One of Frontline’s strengths is its historical culture of getting top management directly involved in the physical field environment of the accounts or projects that
Research information stands or falls on its ability to acceptably reflect reality using only a very small part of that reality in order to do
By Kevin Abraham In my wanderings around a couple of local townships, I see a proliferation of shipping containers on the streets, and many of
BY Kevin Abraham 10.05.18 For those of you who might not know, Soweto is a large “township”, with a population of around 1.6 million people.
BY Kevin Abraham 23.04.18 In my last article, I tried to make the point that a bad brief is just asking for project troubles. In
BY Kevin Abraham 06.04.18 When it comes to market research, I’ve come to understand that the very heart of the process is the briefing stage.
BY Kevin Abraham 22.02.18 Customer satisfaction is a concept that most organisations claim to know and appreciate. After all, understanding customer levels of satisfaction (or