By Kevin Abraham In my wanderings around a couple of local townships, I see a proliferation of shipping containers on the streets, and many of these house salons and barber shops. Container or otherwise, these salons are an integral part of the informal economy, and serve as community meeting points, where people gather to chat … Read moreTownship Hair Salons are paying their way.
BY Kevin Abraham 10.05.18 For those of you who might not know, Soweto is a large “township”, with a population of around 1.6 million people. It’s part of the Johannesburg Metro, but has its own, unique characteristics. Frontline recently completed a full retail census of all FMCG handling outlets in Soweto. We’ve counted, mapped and … Read moreWhy Quant Data Counts
BY Kevin Abraham 23.04.18 In my last article, I tried to make the point that a bad brief is just asking for project troubles. In that mode, here are a few types that might resonate with you: The Hairsplitter: A brief so minutely described, and restrictive, that it’s really a wonder that the client actually … Read moreBad Briefs
BY Kevin Abraham 06.04.18 When it comes to market research, I’ve come to understand that the very heart of the process is the briefing stage. It seems like a no brainer. Get the brief right and your chances of a successful project outcome are greatly improved. Yet all too often I hear of research projects … Read moreWhy experts should assist with Research Briefs
BY Kevin Abraham 22.02.18 Customer satisfaction is a concept that most organisations claim to know and appreciate. After all, understanding customer levels of satisfaction (or disappointment) with regards to services and products, and acting to improve it, would seem to be a crucial exercise. Yet all too often, I am informed that there is no … Read moreOn Customer Satisfaction Research