Bespoke Market Research in the Retail Industry
Accessing and understanding data on the retail industry is an essential part of marketing and sales planning in the FMCG sector. Much of this data is readily available in Modern Trade but very difficult to acquire in Traditional or General Trade. At the forefront of sourcing data on Traditional Trade in Africa and Southeast Asia […]
How Frontline Research Group Elevates FMCG Success with Trader Satisfaction Surveys
In the Fast-Moving Consumer Goods (FMCG) industry, understanding the needs and perceptions of traders is pivotal. This is where Trader Satisfaction Surveys (TSS) come into play, serving as an important tool for businesses to gauge their performance and strategize effectively. What is a Trader Satisfaction Survey? A Trader Satisfaction Survey is a structured research tool […]
Frontline Research Group Seeks Syndication Clients for Market Research in Kenya
Frontline Research Group (FRG) has been conducting market research in Kenya for many years and we have developed a thorough understanding of the retail trade in this region. Steve Johnson, Managing Director of FRG, says, “We offer syndication opportunities on two levels; the first being a national census or retail outlets to determine the size […]
The Vital Role of General Trade in Southeast Asia
Importance of General Trade General Trade, also known as traditional trade, is an indispensable component of Southeast Asia’s economy, with a market value running into billions of dollars. Dominating the retail landscape, General Trade encompasses the countless small, independent shops, markets, and stalls that serve as the lifeblood of commerce in the region. Unlike the […]
The Complexities of General Trade in Southeast Asia
What is General Trade? General trade, also known as traditional trade, refers to the small, often family-owned retail outlets that dominate the market landscape in many developing regions. These are typically informal businesses like small grocery stores, kiosks, and street vendors that operate outside the modern retail sector. Unlike modern trade, which involves large, organized […]
Understanding Developing Economies and the Importance of Market Research
A developing economy, often referred to as an emerging or low-income economy, is characterized by lower levels of industrialization, income per capita, and overall economic development compared to developed nations. According to the World Bank, a developing economy typically has a Gross National Income (GNI) per capita below a certain threshold, which, as of 2024, […]
Frontline Research Group Seeks Syndication Partners for Market Research in East Africa
Frontline Research Group (FRG) has established itself as a premier market research firm in East Africa, with years of experience navigating the unique and dynamic landscapes of this region. Their deep understanding of local markets, consumer behavior, and business environments enables them to provide valuable insights that are both actionable and reliable. Whether it’s understanding […]
Empowering South African Township Youth through Informal Trade
The South African labour market is marked by persistently high rates of youth unemployment. Despite various efforts to address this issue within the formal economy, the informal sector remains underexplored, particularly for the country’s youth. While youth make up over 50% of South Africa’s labour force, they represent a much smaller percentage of the employed […]
Exploring Market Opportunities with Frontline Research Group
Frontline Research Group (FRG) is a leading player in market research, known for delivering comprehensive insights through a variety of specialized solutions. While many clients typically seek out FRG for specific services like Retail Audits or Retail Census methodologies, the company offers far more. They provide valuable data on both Retail Metrics (in-store activities) and […]
DIGITAL INCLUSION IN THE SOUTH AFRICAN INFORMAL TRADE – PART 2
Authors: Liesl Pearson & Marilu Smit Click here to read Part 1 A 2023 study1 by Forbes and Mastercard found that 91% of respondents in South Africa’s informal economy prefer non-cash payments, driven by safety concerns during the COVID-19 pandemic. This underscores the significant impact of the pandemic on consumer behaviour in the informal sector. […]