Authors:  Liesl Pearson & Marilu Smit A 2023 study1 by Forbes and Mastercard found that 91% of respondents in South Africa’s informal economy prefer non-cash payments, driven by safety concerns during the COVID-19 pandemic. This underscores the significant impact of the pandemic on consumer behaviour in the informal sector. The shift from limited digital engagement […]


Digital inclusion in South Africa’s informal trade sector is a pivotal element of the country’s economic fabric, given the substantial contribution of the informal sector to the economy and employment. The informal market primarily comprises of businesses in townships, rural, and outlying areas, and is estimated at 600 billion rand annually according to GG Alcock […]

Retail Census and Retail Tracking Panel data available for many African countries

retail census

Frontline Research Group (FRG) is a leader in market research, covering many sectors, and with a specialization in both alcoholic and non-alcoholic beverages.  FRG is a pivotal player in understanding market behaviour and trends across the African continent. At the core of their operations lie two essential products: retail tracking and retail census. But what […]

Traditional Retail Trade in Africa

tradional trade in africa

In the dynamic landscape of Africa’s retail industry, traditional trade offers a unique glimpse into the continent’s rich tapestry of traditions and customs. Traditional retail trade is the selling of goods within local communities, through informal channels such as open-air markets, roadside stalls, and neighbourhood shops. Unlike formal retail, which operates within structured frameworks and […]

Tailored Subscription Packages for Retail Audits

Frontline Research Group (FRG) have positioned themselves as leaders in retail auditing in Africa particularly for the alcoholic and non-alcoholic beverage sector. Traditional Trade in Africa cannot be neglected and it is in this area that FRG particularly excels. Their mastery in extracting pivotal information from traditional markets, coupled with their bespoke service offerings, makes […]

Enhancing Performance through Insightful Tracking

In the dynamic landscape of retail, staying ahead of the competition requires more than just stocking shelves and ringing up sales. It demands a deep understanding of consumer behaviour, market trends, and operational efficiency. This is where retail auditing, also known as retail tracking, emerges as a vital tool for businesses to thrive in the […]

Frontline Research Group gears up into 2024

Frontline Research Group (FRG) has seen a promising start to 2024, propelled by the collective efforts of its dedicated team and the invaluable support from clients and partners. Steve Johnson, Managing Director, says, “We are pleased with the progress achieved this early in 2024 and attribute it to the diligent work ethic and commitment exhibited […]

What makes Frontline Research Group different?

Caption for image above: Executive Directors; clockwise from top left; Christoff Greeff, Steve Johnson, Sean Barnes, Elmari Campher A viewpoint from key staff members Frontline Research Group (FRG) have been leaders in traditional trade research in Africa for many years. Steve Johnson, Managing Director at FRG, together with the other three executive directors, has cultivated […]