What’s happening with Namibia’s economy?
Namibia has a population of just 3.1 million people, but it also has one of the most stable economies in Africa. Most of the population are centred in a few urban areas, the biggest of which is Windhoek which is also the capital of the country. Economic Growth According to the World Bank, Namibia is […]
Channel dynamics in traditional trade
Author: Gareth Ellis, Regional Manager: Southeast Asia, Frontline Research Group In the 1990’s across Southeast Asia, the question was being asked – how can the general trade of assorted provision and mom and pop stores, survive the arrival of hypermarkets and expanding urbanization? Surely, they were doomed, and it was only a matter of time […]
Good To Know – April 2025
Frontline Research Group are developing economy and traditional trade specialists. We have over three decades of experience working in these markets and have helped numerous multi-national as well as regional brands enter or expand their operations in these markets. Looking for analysis, insights and direction into developing economies or to discuss you needs, and see […]
ROUTE-TO-MARKET EXPLAINED – Part One
Simply put, route-to-market is the journey that a product takes from the factory gate to the shopper’s basket. Jack de Wet, a senior researcher at Frontline Market Research and a route-to-market specialist helps to explain. He says “Along the product’s journey there may be several stops. How many and where depends on the route the […]
In-field research, training and reporting – A fast start to 2025
Frontline Research Group head-quarters teams have visited all the major economies in sub-Saharan Africa in the first few months of 2025. These visits have served several purposes and range from training our field researchers, through to presenting research results to our clients. Ethiopia We have recently launched a new research project covering the length and […]
What’s happening with Ethiopia’s economy?
Ethiopia has one of the fastest growing economies in the world and is ranked between 7th and 14th depending on how growth is measured. This East African country is the second most populous country in Africa after Nigeria, with a growing population of over 120 million, approximately two-thirds of whom are under age 30. According […]
Key characteristics of General Trade and how market research can mitigate risk
General Trade, also known as Traditional Trade, operates quite differently from the Formal Trade Sector, which typically features large, widely dispersed retail outlets that shoppers visit by car or public transport. Here’s a breakdown of the defining characteristics of General Trade: 1. High Outlet Density and Small Store Sizes In General Trade, customers often travel […]
African Union Summit Highlights a Decade of Economic Transformation
African Development Bank Group President, Dr. Akinwumi A. Adesina, delivered a compelling farewell address to Heads of State and Government at the 38th African Union Summit, highlighting a decade of remarkable achievements by the Bank in driving Africa’s economic transformation. Adesina’s participation at the continental gathering, in Addis Ababa, Ethiopia, ended on a high note […]
The Importance of Developing Economies and why Market Research is Essential
Understanding Developing Economies A developing economy refers to nations that are in the process of industrialization and modernization, characterized by lower income levels, increased poverty rates, and a reliance on agriculture. Most developing economies are situated in regions such as Africa and Southeast Asia, and many of these countries show exceptionally high economic growth rates. […]
The Importance of a Route to Market Strategy in Developing Economies
What is a Route to Market Strategy? A route to market strategy refers to the planned process by which a company delivers its products or services to customers. It encompasses the selection and management of distribution channels, sales force, and marketing initiatives to effectively reach the target market. The aim is to optimize the process […]