Accessing and understanding data on the retail industry is an essential part of marketing and sales planning in the FMCG sector. Much of this data is readily available in Modern Trade but very difficult to acquire in Traditional or General Trade.
At the forefront of sourcing data on Traditional Trade in Africa and Southeast Asia is Frontline Research Group (FRG).
Their hands on approach and years of experience of working in the field has given them this unique understanding of the Traditional Trade.
Vaughan Deacon, Client relations Manager at FRG says, “Our active involvement in data gathering has also given us another unique skill – the ability to accurately conduct bespoke research in this retail space.”
Market research typically involves a retail census / market sizing and / or retail auditing but there are many cases when companies want information about retail behaviour that will give them an edge over their competition.
A Trusted Name with a Rich Legacy
Frontline Research Group has built its reputation over many years by providing cutting-edge market intelligence that empowers businesses to make informed decisions. With a focus on precision, innovation, and relevance, FRG has worked extensively in retail environments, earning the trust of major players in Africa and beyond.
Vaughan adds, “Our deep understanding of the retail sector, coupled with our ability to adapt to evolving client requirements, makes us a go-to partner for customized market research solutions.”
Custom Research Tailored to Your Needs
What sets FRG apart is their ability to conduct bespoke research projects that align with a client’s specific needs and goals. Whether a manufacturer needs to understand operational inefficiencies in the supply chain, or uncover insights into consumer preferences, FRG gathers targeted data to answer these questions. Their approach is rooted in a hands-on methodology, ensuring that the data collected is not just accurate but also relevant.
“A good example of our bespoke research is where an FMCG client wants to know if they are meeting the performance requirements of a retail client. We will then conduct research into the how a manufacturers’ orders, and service with the trader compare with the actual delivery performance. By analysing discrepancies between what customers needs are, and what is delivered, FRG helps identify gaps in their supply chain and improve service delivery,” says Vaughan.
Other typical examples include research into Shopper Behaviour and discovering why consumers prefer one product over another or why they visit specific stores and not others.
“One of our most common requests is to assist clients with a route to market strategy which focuses on identifying and then optimizing the pathways through which products reach consumers, ensuring efficient and effective distribution,” adds Vaughan.
Actionable Insights and Direction
While data collection is an essential part of market research, FRG understands that raw data alone is not enough. Their expert analysts transform complex datasets into clear, actionable insights that provide clients with a roadmap for improvement. Whether it’s optimizing deliveries, understanding a market landscape, enhancing customer experiences, or boosting sales, FRG delivers strategies that drive measurable results.
Partnering for Success
FRG’s ability to customize research, coupled with their analytical expertise, ensures that every project they undertake delivers maximum value. They work collaboratively with clients to align research objectives with business needs, making them not just a service provider but a strategic partner.
As the retail industry continues to evolve, businesses need partners who can anticipate challenges and provide tailored solutions. Frontline Research Group has proven time and again that their bespoke market research is a catalyst for transformation and success.
“Whether you’re seeking to understand your customers better, improve operational efficiency, or uncover untapped opportunities, we are equipped to provide the insights you need to stay ahead of the competition,” concludes Vaughan.
For more information or for a demonstration contact Vaughan Deacon on tel +27 (0)86 999 0407 or email vaughan.deacon@frontlineafrica.com