Frontline Research Group (FRG) unveils its new logo and a refreshed branding today.
Sean Barnes, Executive Chairman of FRG, says “The new brand is not a reflection of what FRG wishes to become but is instead a statement of FRG’s evolution to what it already is.”
FRG is a full-service market research company and has been providing Analysis, Insights, and Strategic Direction to leading global companies since 1996 and has a solid foundation built over 28 years of operating in traditional trade in 30 of the 54 African countries.
The data collection, quality control, operations management and client delivery technologies of FRG have been internally developed in response to some of the most challenging markets in the world.
Sean adds, “In support of existing clients, FRG has successfully provided services outside the borders of Africa, mostly in Southeast Asia and the Far East. As most of our clients are large international conglomerates, they are qualified to recognise who we are and what we can do on a global basis and have often referred to our deliverables as Best in Class globally.”
Steve Johnson, Managing Director of FRG says, “We are excited to embrace this opportunity and drive the business with the same, if not more passion across the globe. It was natural for us to evolve into providing full-service market research in traditional trade markets outside of Africa. The decision to rebrand reflects our natural evolution into a global market research company.”
The corporate colours and name remain unchanged, with a globe to symbolize FRG’s global expansion. The globe, tilted on the same axis as the Earth, represents a commitment to global reach. The coloured blocks within the logo represent the diverse fields of information that FRG provides to its clients and illustrates the journey from project inception to completion.
It is important to note that the new branding reflects an unchanged set of corporate colours as well as an unchanged name, as the company’s skills, knowledge and integrity have not changed. The new graphic structure of the name represents FRG’s next level of stability and maturity gained from many years of operating in traditional trade markets.
“Our ethos remains rooted in respecting the diverse cultures of the countries in which we operate. Our market research initiatives are aimed at benefiting both our clients and the markets in which we conduct our research. As FRG embarks on this new chapter, we remain steadfast in our commitment to excellence, integrity, and cultural respect in all our endeavours,” concludes Sean.