Mozambique Retail Industry

Analytical Data on 35 000 outlets and counting

Mozambique is a large country, with a coastline of 2 500km, running north to south. According to the World Bank two thirds of the population of 32 million, resides in rural and deep rural areas.

Mozambique may be grappling with a military insurgency in its far north, but the remainder of the country is stable, and Mozambique is expected to have a growth rate of higher than 5% in 2023 making it one of the fastest growing economies in the world, at this time.

Retail Industry in Mozambique

Thanks to its largely rural population, it is estimated that 85% of Mozambique’s retail industry is informal.

In the major metropolitan areas, such as Maputo and Beira, formal retail, particularly in the form of South African owned businesses such as Shoprite, do exist too.

Wholesalers and distributers play an important part in the distribution process as they provide the small informal, rural outlets access to products.

Understanding the Retail Industry

Frontline Research Group (FRG) have analytical data on over 35 000 formal but mostly informal retail outlets in Mozambique.

Steve Johnson, Director of New Business at the Frontline Research Group (FRG), says “Traditional trade in emerging markets is where a lot of our expertise lies.  We understand how Africa works and where to gather important data that is vital for generating insights and strategic direction.”

FRG have conducted a number of Retail Census projects, throughout the country in the past few years, and their data collection is ongoing.

The data that they collect includes the geolocation and images of the store, as well as a host of analytical data such as trade channel profile, supply chain information, branding and merchandising as well as outlet operational data.

Strategic Benefits

The Frontline Research Group’s services extend well beyond simple data collecting.  The data is provided in such a way that it is possible to drill down by location, trade channel classifications, store segmentations as well as estimated market share for beverages and numeric distribution in 14 different FMCG categories.

Steve says that one of their most insightful tools are their interactive maps where the above data is overlaid to provide visualized opportunities, especially when combined with your current available data.

How to access this data

Please contact Liesl Pearson on +27 (0)82 441 7331or for more information or a demonstration.